Archive for the 'Marketing' Category
Stanford Report Covers Blender
Might be a good addition to isis.stanford.edu…Stanford Report Article on the Blender:
The space has been designed through the efforts of the Office of Student Activities, ISIS, the Associated Students and Tresidder Meeting Services. These spaces became available when Information Technology Systems and Services and Continuing Studies vacated the second and third floors of the Nitery.
Free Stock Photo Site
More a community photo posting site than anything, but with a very talented group of photographers and a search engine to find the best pics. You have to create an account to download photos, but these could be very useful for marketing/video/image creation purposes.
Check it out here: Stock Photo Exchange
Orkut: Free Advertising
The number of Stanford student on Orkut has been skyrocketing in the last few days. The Stanford University community currently has more than 600 members. Having an ISIS community on Orkut seems like a very simple and free way of advertising. If everyone on the team signs up on Orkut, and joins the ISIS group, […]
ISIS Letter
Dear Big Bird,
My name Ronald Ho and I am involved in a group called Innovative Student Information Services here at Stanford and undoubtedly you’ve heard of Events@Stanford and seen our plasma screens around campus displaying commercials for events. I just wanted to contact you to explain more about our organization and how our services can […]
Clay Shirky has written the best analysis I’ve seen yet on the rise and fall of Howard Dean. His point is that online excitement does not translate directly into, and may even take away from, results in the real world. After all, who has time to vote when they’re busy posting to the campaign blog?
Reminds […]
Fusedspace Competition
Fusedspace is a competition to innovate physical spaces–perhaps the E@S screens or the Blender would qualify? Hard to tell, I can’t use the site in my Apple browser…
Fusedspace calls for innovative ideas that, by means of existing technology, can change or improve our current relationship with physical public space or that can otherwise bring about […]
Macworld Report
Back from Macworld and I can report…very little. The show was much smaller this year than last, and Apple itself was introducing fewer products. The mini iPods are very slick, and the design looks like the way iPods should have been from the start.
The best comments I heard were about the masterful way Apple staged […]
Subconscious brand recognition
Here’s an interesting informal experiment where they asked people to draw logos from memory. It’s interesting to see which lgoos are better remembered than others, and what kind of mistakes people made in drawing them. The experiment shows the right hemisphere’s involvement in brand exposure and recognition.
via BoingBoing.
Video Press Releases
A thought for our marketing–since we are so multimedia-centered, doesn’t it make sense for our corporate site to have more than just text?
FedEx offers a wide variety of viewing/listening options for each of their major press releases–like when FedEx acquired Kinko’s (interesting in its own right).
So one of the several ideas from the marketing team involved filming an E@S commercial at a newspaper publishing house, basically something with huge machines and paper whizzing by all over the place… with the punchline “Next time, don’t bother with all the flyers.” LiveJournal had this idea done professionally, with good results: MPEG, […]
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