1. Blender Push
- The launch of the Blender gives us a great opportunity to showcase that ISIS is more than just plasma screens.
- Take advantage of the publicity in the Daily and Report that will surround the launch.
- Print campaign with colorful depection of the new space. Definitely highlight ISIS connection.
- Screen Campaign- Again, highlight color and new age feel. Great opportunity to show “We are ISIS”

2. “We are ISIS”
- All future publications, web sites, commercials, etc. contain the “We are ISIS” theme of the main ISIS logo and all of our projects underneath.
- Right now, the obvious push is events@stanford, but we can still use this as a way to brand ISIS the group, not as plasma screens.
- Use “student leaders” dinner to kick-off blender and showcase all that is ISIS.